Vero is the new social media app that everyone’s talking about, but is it worth your time and investment?
What is Vero?
Promising “less social media, more social life”, Vero is the new kid on the block. Although it’s been around a while, ‘influencers’ have flocked to the platform over the weekend and now it’s being touted as ‘the new Instagram’.
Boasting a lack of algorithms and the ability to sort your contacts into categories (acquaintances, friend, close friend and followers) Vero can appear like an encouraging place for a brand to grow. Should you be fooled by the hype?
What are the positives of Vero?
Launching itself as an anti-Facebook app, Vero promises no algorithms for it’s users. It’s also stating that promoted content won’t be an option. For users, this is a huge deal – especially those that still aren’t happy about Instagram’s algorithm coming into play.
Users are presented with chronological content as and when it happens in their network – just like the old, but not forgotten, days of Instagram.
Establishing your ‘tribe’ is much easier on the platform than on others, with the ability to rank your connections. With this comes a simpler way to decide who sees your content and when. With this function built in from the beginning, there should be a lack of privacy concerns further down the line. Although this feature is also offered by Facebook, it’s much harder to control than on Vero.
For the first million users it’s promising free lifetime access – which goes some way to explain the sudden surge in signups to the platform.